Effective Date: August 26, 2025

FUgum (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit [chewfugum.com] (the “Site”) or interact with us in other ways, including making a purchase, signing up for updates, or contacting us.

By using our Site, you agree to the practices described below. If you do not agree with this Policy, please discontinue use of our Site.

1. Information We Collect

We collect personal and non-personal information to operate our store and improve your experience.

1. Information You Provide

We may collect:

• Name, email address, shipping address, and billing address
• Phone number (if required for delivery)
• Payment details (processed securely by third-party providers)
• Account credentials (if you create an account)
• Information submitted via forms, messages, or reviews

1. Automatically Collected Information

When you use our Site, we may automatically collect:

• IP address, browser type, device, and operating system
• Usage data such as pages visited, time on page, and referral sources
• Cookies and similar tracking technologies (see Section 8)

 

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders through WooCommerce and Printful
• Send order confirmations, shipping updates, and support responses
• Provide and improve our Site, products, and customer service
• Send newsletters, promotions, or product updates (if subscribed)
• Detect and prevent fraud or unauthorized activity
• Analyze traffic and improve website functionality
• Comply with legal, accounting, and tax obligations

 

3. Legal Basis for Processing (GDPR Users)

If you are located in the European Economic Area (EEA), we process your information under these legal bases:

• Consent: When you subscribe or opt into marketing.
• Contract: When we process and fulfill your purchases.
• Legal Obligation: When required by law (e.g., for tax records).
• Legitimate Interest: When improving our Site or preventing fraud.

 

4. How We Share Your Information

We never sell or rent your personal data. However, we may share it with trusted third parties that help us operate our business, including:

• WooCommerce: Our e-commerce platform that manages your checkout and account experience.
• Printful: Our print-on-demand fulfillment partner. Printful receives necessary order details (such as your name, shipping address, ordered items, and quantities) to produce and deliver your products.
• Payment Processors: Such as PayPal, Stripe, or Woo Payments, which securely process your payments — FUgum never stores full payment card details.
• Email and Marketing Providers: For order notifications, newsletters, or updates (only if you opt in).
• Shipping Carriers: To deliver your products and provide tracking.
• Analytics and Security Tools: For performance monitoring and fraud prevention.
• Legal Authorities: If required by law, regulation, or to protect our rights or safety.

All third-party partners are contractually required to protect your information and use it only as necessary to perform their services.

 

5. Data Retention

We retain personal information only as long as necessary to:

• Complete your purchases and provide services
• Comply with legal and tax obligations
• Resolve disputes and enforce agreements
• Maintain records for business and security purposes

When information is no longer needed, we securely delete or anonymize it.

 

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access & Correction: Request a copy of your data or correct inaccuracies.
• Deletion: Request deletion of your personal information.
• Portability: Request your data in a machine-readable format (GDPR).
• Opt-Out: Unsubscribe from marketing communications at any time.
• Do Not Sell My Information: California residents may opt out of the sale or sharing of their personal information.

To exercise these rights, contact us at support@chewfugum.com.
We may require verification before processing your request.

 

7. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

• Enable cart and checkout functionality
• Remember your preferences and login status
• Analyze website traffic and user behavior
• Deliver personalized marketing offers

You can manage or disable cookies through your browser settings.
Disabling cookies may affect certain features like your shopping cart or login functionality.

 

8. Payment Processing

We use secure third-party payment gateways (such as PayPal, Stripe, or Woo Payments).
These processors:

• Collect and process your payment data directly on their servers
• Use encryption and PCI-compliant systems
• Share limited non-sensitive information (like transaction confirmation) with FUgum for order fulfillment

FUgum does not store full credit or debit card numbers on its servers.

 

9. Children’s Privacy

Our Site is not directed toward children under 13 (or under 16 in certain jurisdictions).
We do not knowingly collect personal data from minors.
If we learn that we have inadvertently received such data, we will delete it immediately.

 

10. International Data Transfers

Our Site is operated in the United States.
If you access it from outside the U.S., your information may be transferred to and processed in countries that may not provide the same level of protection as your home jurisdiction.
We take steps to ensure that appropriate safeguards are in place to protect your information.

11. Security

We use industry-standard administrative, technical, and physical safeguards to protect your information.
This includes SSL encryption, secure servers, and limited employee access.
While we strive for full security, no method of online transmission is 100% secure.

 

12. Links to Other Websites

Our Site may contain links to third-party websites (such as Printful, payment gateways, or social media).
We are not responsible for the privacy practices or content of those sites.
We encourage you to review their privacy policies when leaving our Site.

 

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect operational or legal changes.
Revisions will be posted on this page with a new Effective Date.
Continued use of our Site after updates means you accept the revised Policy.

 

14. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact us at:

📧 support@chewfugum.com